tara lamberson
08.17.2008
Being a marketer, I’ve always been interested in persona based campaigns and easy ways to organize that data. I’ve read a lot into the theoretical practice, but rarely find a well executed example to reference. This weekend while looking for a present for my friend’s 2 year old, I came across the ‘personality’ tab on Gifts.com - not only did I stick around a lot longer than I intended to, I also found it fun to sort by personality and shop for others on my list!
photo posted at 15:30
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